ADAM CROCKETT
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giffgaff

 
 

A campaign for giffgaff that gets everyone saying 'maybe'. 

 
 
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giffgaff is a mobile network with freedom. There are no long contracts so you can opt in and out when you like. It's for the indecisive.

Our campaign starts with a manifesto that celebrates the indecisive, the 'maybe-ers' of society.

 
 
 
 

giffgaff will launch the World's most indecisive billboard. You’ll be able to tweet in your suggestions and giffgaff will, maybe, add them to their advert.

 
 
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Various activations will also bring 'maybe' into the physical world.

 
 
Stella Artois will filter out part of the Thames for the day to create the river's first ever swim-up bar.
 
 

A partnership with Pizzahut will offer special prices on half and half pizzas.

 
 
 
 

A secret 'maybe' party will happen, but only if enough people commit to 'maybe' coming.

 
 
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A 'maybe' tattoo parlour will pop up at festivals across the country providing people who don't want to commit to the needle with temporary tattoos.