A campaign for giffgaff that gets everyone saying 'maybe'. 


giffgaff is a mobile network with freedom. There are no long contracts so you can opt in and out when you like. It's for the indecisive.

Our campaign starts with a manifesto that celebrates the indecisive, the 'maybe-ers' of society.


giffgaff will launch the World's most indecisive billboard. You’ll be able to tweet in your suggestions and giffgaff will, maybe, add them to their advert.


Various activations will also bring 'maybe' into the physical world.

Stella Artois will filter out part of the Thames for the day to create the river's first ever swim-up bar.

A partnership with Pizzahut will offer special prices on half and half pizzas.


A secret 'maybe' party will happen, but only if enough people commit to 'maybe' coming.


A 'maybe' tattoo parlour will pop up at festivals across the country providing people who don't want to commit to the needle with temporary tattoos.