ADAM CROCKETT
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Vauxhall

 
 

A campaign for Vauxhall's scrappage scheme that scraps their current ads to grab people's attention.

 
 
 
 

Alongside print, the campaign also extends into TV.

 
 
 
 

The 'Scrap it Yourself' travelling pop-up allows anyone to crush their car themselves, certifying Vauxhall's scheme as the most exciting one going.

 
 
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